Chick'Stop Roasted House

Most people would agree that the most important factor to consider before opening a shop/restaurant would be the venue. To some, convenience is as important as the quality of food when it comes to picking a restaurant. The price of the food should also be reasonable and not overpriced. Chick'Stop, the restaurant which i went on the 28th of February 2013, satisfies all the needs above as it is:

• Strategically located 
• Reasonably priced
• Good quality food
• Convenient to reach (especially for students studying in Sunway Collage or in Inti Subang Campus)

On the 28th of February 2013, Thursday, I went to Chick'Stop for lunch. I was greeted and seated by the friendly workers there. The workers were efficient in taking my order and even suggested a few dishes since I was quite new there. The manager was kind and friendly too. He would talk to me and made sure I was enjoying my meal. I would give the customer service a rating of 9/10

Promotions/Deals offered in Chick'Stop 

(Redemption Card)

(Check-in Discounts)

Chick'Stop offers many kinds of deals, discounts and promotions to attract customers.

• 'Redemption Card' - The 'Redemption Card' allows the customer to redeem a free dish for every 4 stamps collected. A stamp is given with every purchase of RM15 in a single receipt. 
• 'Check-in discount' - For every check-in through foursquare (a location-based social networking website), the customer is granted a 5% discount on any spaghetti item. For the customer with the most Check-ins collected, he/she is granted a 20% discount on food and beverages.

With the rapid improvement of technology, almost everyone has a smartphone. Chick'Stop is able to keep up with this improvement of technology and use the 'Check-in discount' method to promote itself. It is a great and effective promotional technique.

The Menu

The menu used in Chick'Stop is a simple one-page menu which makes the process of deciding which food to pick much easier. There are pictures to show the customers what the food would look like. The food is listed in an organized manner and it doesn't cause confusion. There is also a detailed explanation (the ingredients used) under the name of the food that I find extremely helpful to vegetarians and to those with allergies towards certain kinds of food.

(Set Meal)

I ordered a set meal (1/4 chicken with 2 side dishes) which cost RM9.90 and paid and additional RM1.00 for a bowl of soup and a refreshing beverage. The portion of food was surprisingly large given the low price charged. The food was served within 10 minutes. The quality of the food was great. The Mac' n Cheese and butter rice was soft, the chicken meat was tender and the asparagus soup wasn't seasoned too heavily. I would give the food a rating of 7/10.

 The Interior of Chick'Stop

The ambience in Chick'Stop is calm and relaxing. Many students were chatting away and relaxing while eating. The tables are not too close to each other, allowing customers and workers to walk around without trouble. The interior design is simple and has a calming effect. The hanging lights matches well with the design. It is not hot inside as there are air conditioners and fans. Air is well ventilated. Smooth Jazz and songs from the 90's are played, making it a relaxing place to dine in or to hang out with friends/colleague. Some students consider Chick'Stop as their second home. I would give the ambience a rating of 8/10

 

However, it is a little dim inside. Students aren't able to read without hurting their eyes. Some tables wobble too much. The password for the wifi isn't located anywhere inside the restaurant. Here are some suggestions to make it a better place:

• Add a reading corner (for students who enjoys reading while eating)
• Check the conditions of chairs and tables regularly 
• Add a glass door in the doorway (to prevent the cool air from escaping)
• Attach the password for the wifi on tables or walls

Overall, it was an amazing meal and an amazing experience. I would definitely come back again. I highly recommend this restaurant if you would like to relax from work or class and enjoy a nice, filling meal.

Service Rating: 9/10

Food Rating: 7/10
Ambience Rating: 8/10
Overall Rating: 8/10

Chick'Stop Roasted House
46150 Petaling Jaya, Malaysia
Tel: 0356115577

Business Hours: Mon - Sat:10:00 am - 10:00 pm (closed on Sundays)

Name: Darren Tan Zhen Yi
Student ID: 13004874
Group: 5
Lecturer: Miss Dionne